I was drinking an AMP energy drink today (which I rarely drink), usually I am pretty weak to the pleasures of having a sickly sweet, bubbly and slightly tart (such as Red Bull Cola) but AMP is just slightly too much and almost tastes like if gummy bears came in a liquid form. Looking at the can and all of its commonly found styling of every other goddamn energy drink out there; with its futuristic sans serif fonts, exploding neon colors, sharp moving “lines of force” to perhaps entice you to do a backflip on your mountain bike off a fucking cliff. Anyway of course they have some insignificant form of copy on the side explaining how super fucking awesome this drink is and how caffiene gets you pumped and throwing around all kinds of focus group-appropriate adjectives and it claimed to: “Help you take on whatever life throws at you.” I naturally imagined the most horrific thing life could throw at you and thought about what kind of effect AMP would have on me at that point. Yeah, I doubt it would help anyone. Maybe a diabetic, you’d be in a coma from all the sugar and wouldn’t give a fuck what someone was telling you but I don’t think that qualifies as “taking on” something.
Don’t get me wrong though, I don’t care what is printed on the side of a can. However it does fall into what lately has been pissing me off. Which are the McDonald commericlas I am subjected to while enjoying my more guilty television habits (NBA playoffs.) I don’t know what kind of socially detatched people they must have working in their little advertising think tank. They pretty much have a commerical for every racial demographic (they find) worth marketing to as well as sub-cultures trends on the fringe of being Wal-Mart worthy. What’s more frightening is that someone in that think tank see this idea for a lame ass commercial and goes “Yes, this is fucking awesome, we’re going to sell so many hamburgers.” Who the fuck are these people? Going back to the stuff printed on AMP can’s I wonder what guy is sitting in front of the computer such as myself trying to write words.
I’m going to the Getty tomorrow to take notes on a painting for my Color Theory class. I have to write an analysis paper. Which I think is fucking retarded. I understand the concept of having to have certain skills in verbalizing concepts and ideas but to have to write a paper on it just seems like a waste of time and much more Art History homework than Color Theory. It is probably the driest paper I’ve ever seen, considering she hasn’t even really given us a structure on how its supposed to be written. At least a research paper is organized and informational. While an analysis paper’s job is to point out terms and purpose for no reason whatsoever.
I’m getting pretty sleepy now. So I’m done here.
Sidenote: I find it ironic I am complaining about advertising companies are doing when my major at my school is predominately found working in advertisement.